Affiliate and CPA Dashboard Explained

CPA and Affiliate Dashboards sometimes looks very similar and some dashboards are even the same. In this content I will explain to you the analytical aspect of Impact Radius dashboard.

1. CLICKS:  On the left side of your analytical chart on your impact dashboard, the first thing you will see is clicks, Clicks tells the number of people that have accessed your affiliate or CPA link in that period or time frame. It is used to show is your link is accessible or not. Most affiliates or CPA marketers can record clicks without lead or signup. 

2. ACTION: It you used to show the number of people who took an action on your link, Is either they bought a product or they signed up to a website and the probability of making money if you record actions on a CPA marketing platforms dashboard will be very high. Depending on the payout and the region your targeting.

For Example; If you are promoting an offer of $1000 as the unit price, and the brand decides to pay you 10% commission, You will calculate it by 10  / 100 x 1000 = $100

The Commission rate (10%) divided by 100 multiplied by the unit price ($1000) and the finals answer will be your earnings per action.

4. CONVERSION RATE: A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who 'convert' (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage.

It is used to show marketers the probability of people who click on the clink and it is very important because it shows if your landing page is converting or not.

5. Earnings Per Click (EPC). It is being calculated by the amount of sales divided by the number of clicks received on you affiliate dashboard 

Watch the video below to get full understanding